Car rentals made simple
Carter is a vacation car rental company focused on making travel mobility simple and stress free.
They partnered with us to rebrand their business and redesign their website with a clear objective: attract more customers while improving the overall rental experience.
Our work covered brand identity, website design, and full development, all aligned around clarity, usability, and conversion.
Simplifying a complex rental experience
Carter’s digital presence did not reflect the simplicity they wanted customers to feel when renting a car.
The booking experience felt fragmented, inventory availability was unclear, and users hesitated at key decision points.
In a competitive rental market where trust and speed matter, the challenge was turning a complex operation into an intuitive experience travelers could understand and trust within seconds.
A customer-first platform built to convert
We rebuilt Carter with a customer-first approach, starting with a clear and approachable brand identity designed to feel reliable and travel-ready.
The website experience was structured around simplicity. Users can browse available cars, see real-time inventory, and complete bookings in just a few steps. Live customer support was integrated directly into the flow, giving travelers instant reassurance when questions arise.
The result is a streamlined digital platform that makes car rentals feel easy and transparent, while supporting Carter’s growth and day-to-day operations.
