Alipa
Brand identity, booking website and marketing for a Greek platform connecting travelers with over 40 boat rental companies.
- Branding
- E-commerce
- Custom Apps
Turning travel inspiration into direct bookings
Websites, branding, and marketing for hotels, tour operators, and travel companies. Built to turn wanderlust into more direct bookings.
How travelers book now
The trip starts long before the booking. Travelers find ideas on social, plan with AI, and compare every option across a dozen tabs before they commit.
Booking platforms take a cut of every reservation. Ad costs rise each season. And AI trip planners now decide which brands get recommended.
The best experience no longer wins by default. The brand travelers discover, trust, and book directly does.
Great experiences don’t book themselves anymore.
DATA SOURCES
- WebsiteACTIVE
Google AnalyticsACTIVE- CRMACTIVE
- AdvertisingACTIVE
4 SYSTEMS / 4 SEPARATE VIEWS
Dependent on booking platforms
Commissions eat margin and platforms own your guests.
WEBSITE TRAFFIC
12,482SESSIONS / 30 DAYS+18.4%BOUNCE41.2%CVR3.8%MAY 16 — JUN 14
Booking flows that leak
Slow, clunky booking flows send travelers back to OTAs.
MARKETING PERFORMANCE
- GOOGLE ADS31 LEADS$264 CPL
- LSA17 LEADS$74 CPL
- YELP17 LEADS$371 CPL
WHERE TO INVEST NEXT?
Inquiries left waiting
Custom trip requests wait days while travelers book elsewhere.
How VX works in Travel
Know your travelers
Understand who books with you, where they find inspiration and what makes them commit.
- Traveler profiles defined
- Inspiration channels mapped
- Booking journey documented
Find where bookings slip away
Audit your site, booking flow and channel mix to see where travelers drop off.
- Platform dependence measured
- Booking drop-offs exposed
- Slow responses flagged
Focus on direct revenue
Rank every fix by revenue impact, starting with high-margin trips and peak booking windows.
- Quick wins surfaced
- High-margin offers first
- Seasonal plan set
Make booking direct effortless
Brand, website, campaigns and automations delivered as one team, from first inspiration to confirmed booking.
- Seamless booking experience
- Inspiring content live
- Inquiries answered instantly
Trace every booking back
Connect campaigns, inquiries and bookings in one view, then invest where travelers convert.
- Direct vs. platform share tracked
- Cost per booking measured
- Continuous optimization
Everything it takes to book direct.
Websites
Booking-ready sites that make travelers want to go now.
Marketing
Social, search and campaigns timed to when travelers plan.
Branding
A brand travelers remember long after the trip.
AI Automations
Instant answers, trip requests and follow-up in every time zone.
Custom Apps
Booking engines, guest apps and tools built around your trips.
E-commerce
Sell packages, experiences and gift cards directly, commission free.
Selected travel work
Explore all works
Kenta
Brand identity and trip-planning web app for an online travel company, with live pricing from B2B suppliers.
- Custom Apps
- Branding
What travel brands ask us
Which travel businesses do you work with?
Hotels, boutique stays, tour operators, travel agencies, DMCs and experience providers, from independent brands to multi-property groups.
Can you help us rely less on booking platforms?
Yes. Platforms still help with reach, but we build your direct channel through your website, search, social, and email, so more guests book with you and you keep the margin.
Can you integrate our booking engine or reservation system?
Yes. We connect booking engines, channel managers, payments, and CRMs, so availability stays accurate, and bookings flow straight to your team.
How do you market a seasonal business?
We plan campaigns around when travelers research, not just when they travel. Demand builds ahead of peak season and quieter months stay busier.
What can AI automations do for a travel brand?
Answer questions around the clock, handle custom trip requests, send pre-arrival details, and follow up after each stay to drive reviews and repeat bookings.
Can you work across languages and markets?
Yes. We build multilingual sites and campaigns for international audiences, so every market gets copy that feels local.
Let’s turn more trips into direct bookings
Make sure they find you, fall for you, and book direct.
Start a project