Paragon Roofing
A new brand, website and lead system for a Bay Area roofing contractor, with 300+ leads in six months.
- Branding
- Websites
- Marketing
Booked jobs, not just more leads
Websites, marketing, and automations for roofing, HVAC, plumbing, and remodeling companies. Built to fill your calendar with jobs worth taking.
How homeowners hire now
The first company to answer usually wins the job. Homeowners search, compare reviews, and contact three companies at once. Then they hire whoever responds first and looks most trustworthy.
Lead marketplaces sell the same leads to your competitors. Ad costs keep rising. And search is shifting toward AI answers and local results that reward strong reviews and clear brands.
Doing great work is no longer enough. Being found, trusted, and fast is.
More calls don’t help if they don’t book.
DATA SOURCES
- WebsiteACTIVE
Google AnalyticsACTIVE- CRMACTIVE
- AdvertisingACTIVE
4 SYSTEMS / 4 SEPARATE VIEWS
Paying for shared leads
Lead platforms sell your leads to competitors too.
WEBSITE TRAFFIC
12,482SESSIONS / 30 DAYS+18.4%BOUNCE41.2%CVR3.8%MAY 16 — JUN 14
Websites that don’t book
No reviews, no proof, no easy way to book.
MARKETING PERFORMANCE
- GOOGLE ADS31 LEADS$264 CPL
- LSA17 LEADS$74 CPL
- YELP17 LEADS$371 CPL
WHERE TO INVEST NEXT?
Missed calls, lost jobs
After-hours calls and slow replies send homeowners elsewhere.
How VX works in Home Services
Know your market and customers
Map your service area, best job types and how homeowners choose who to call.
- Service areas mapped
- Profitable job types defined
- Customer journey documented
Find where jobs slip away
Audit your website, ads, reviews and call handling to see where leads go cold.
- Wasted ad spend flagged
- Missed calls exposed
- Review gaps identified
Focus on jobs worth winning
Rank every fix by revenue impact, starting with high-ticket services and peak seasons.
- Quick wins surfaced
- High-ticket services first
- Budget tied to return
Fill the calendar
Website, local search, ads and automations delivered as one team, so every lead gets an instant answer.
- Booking-ready website live
- Local visibility boosted
- Instant lead response
Trace every job back
Connect calls, ads and booked jobs in one view, then put budget where it pays.
- Call tracking in place
- Cost per booked job
- Continuous optimization
Built to keep crews busy.
Websites
Fast, mobile-first sites that turn visits into booked jobs.
Marketing
Local search, Google Ads and reviews working together.
AI Automations
Instant replies, after-hours booking and follow-up that never sleeps.
Branding
A brand homeowners trust before you knock on the door.
Custom Apps
Quoting, scheduling and customer tools built around your crews.
Selected home services work
Explore all works
Prosper Development
Brand refresh and website for a San Francisco builder handling renovations, structural repairs and custom builds across the Bay Area.
- Websites
- Branding
What contractors ask us.
Which home service companies do you work with?
Roofing, HVAC, plumbing, electrical, landscaping, remodeling, and other trades, from owner-operators to multi-location companies.
How is this different from buying leads?
Lead platforms sell the same lead to several companies. We build your own pipeline through your website, local search, and ads, so your leads are yours alone.
Do you manage Google Ads and Local Services Ads?
Yes. We set up and manage Google Ads, Local Services Ads, and local search, and track which calls turn into booked jobs.
Can you help us get more reviews?
Yes. We automate review requests after every completed job, so your reputation grows with every visit your crews make.
What happens to the calls we miss?
AI automations answer after-hours inquiries instantly, qualify the job, and book an estimate, so homeowners don’t move on to the next company.
How do we know what’s working?
Call tracking and reporting show which channels bring booked jobs, not just clicks, and what each job costs you to win.
Your next customer is calling someone right now.
Make sure it’s you, and that you answer first.
Start a project