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A San Francisco builder, presented with the care it builds with.

Brand refresh and website for a San Francisco builder handling renovations, structural repairs and custom builds across the Bay Area.

  • 2×

    conversion rate after the new website launched.

  • 38%

    lower cost per lead.

  • 3

    core services presented clearly: renovations, structural repairs, and custom builds.

  • 4

    weeks from first contact to launch.

Prosper Development homepage on a laptop, designed and developed by VX.STUDIO, introducing its renovation and construction services in San Francisco.

Overview / 01

Building a website that reflects reliability needs a good foundation.

Built on trust, crafted with care

Prosper Development began in San Francisco with a focus on restoring and reimagining older homes through careful craftsmanship and attention to detail. What started as a small operation quickly grew as demand expanded from renovations to full custom builds and structural repairs.

Recognizing the trust homeowners place in those working on their homes, Prosper partnered with us to refine their brand and design and develop a website that reflects the reliability, care, and professionalism behind their work, supporting their continued growth across the Bay Area.

  • Prosper Development homepage hero on desktop, introducing its renovation and construction work in San Francisco.
  • Prosper Development services section on desktop, covering renovations, structural repairs, and custom builds.
  • Prosper Development “get a quote” section on desktop, with a form for homeowners to request a project estimate.
  • Prosper Development “what’s included” section on desktop, outlining what homeowners get with each project.
  • Prosper Development homepage hero and services section on mobile.
  • Prosper Development core values section on desktop, describing the principles behind its work.

Challenge / 02

The old website undersold the work.

Trust begins before the build.

San Francisco homeowners are cautious and detail-oriented, and they research a builder carefully before letting anyone into their home. Prosper’s previous website didn’t reflect the quality of its work or the scale of the projects it now handles.

The new site had to earn that trust early, and present renovations, structural repairs, and custom builds clearly, without making homeowners work to understand what Prosper does.

  • Prosper Development brand look and feel in a grid layout, combining project photography, brand colors, visual elements, and client testimonials.

Solution / 03

A refreshed brand, a clearer site, an easy quote.

Let the projects make the case.

We refined the brand around Prosper’s real projects: photography of the work, a restrained palette, and messaging that sounds like a builder homeowners can rely on.

The website follows the questions a homeowner asks. The services section explains renovations, structural repairs, and custom builds. A “what’s included” section sets expectations for each project, and the core values and client testimonials show how Prosper works. When homeowners are ready, the quote form gives them a direct way to start.

  • Prosper Development logo on a warehouse door, showing the brand identity applied on site.
  • Prosper Development services page on a laptop, with the navigation menu open.
  • Prosper Development homepage on a desktop screen, with a navigation dropdown open listing its services.
  • Prosper Development homepage hero on a phone.
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