
Paragon Roofing
A new brand, website and lead system for a Bay Area roofing contractor, with 300+ leads in six months.
- Branding
- Websites
- Marketing
Home Services
Brand refresh and website for a San Francisco builder handling renovations, structural repairs and custom builds across the Bay Area.
2×
conversion rate after the new website launched.
38%
lower cost per lead.
3
core services presented clearly: renovations, structural repairs, and custom builds.
4
weeks from first contact to launch.

Building a website that reflects reliability needs a good foundation.
Prosper Development began in San Francisco with a focus on restoring and reimagining older homes through careful craftsmanship and attention to detail. What started as a small operation quickly grew as demand expanded from renovations to full custom builds and structural repairs.
Recognizing the trust homeowners place in those working on their homes, Prosper partnered with us to refine their brand and design and develop a website that reflects the reliability, care, and professionalism behind their work, supporting their continued growth across the Bay Area.






The old website undersold the work.
San Francisco homeowners are cautious and detail-oriented, and they research a builder carefully before letting anyone into their home. Prosper’s previous website didn’t reflect the quality of its work or the scale of the projects it now handles.
The new site had to earn that trust early, and present renovations, structural repairs, and custom builds clearly, without making homeowners work to understand what Prosper does.

A refreshed brand, a clearer site, an easy quote.
We refined the brand around Prosper’s real projects: photography of the work, a restrained palette, and messaging that sounds like a builder homeowners can rely on.
The website follows the questions a homeowner asks. The services section explains renovations, structural repairs, and custom builds. A “what’s included” section sets expectations for each project, and the core values and client testimonials show how Prosper works. When homeowners are ready, the quote form gives them a direct way to start.





A new brand, website and lead system for a Bay Area roofing contractor, with 300+ leads in six months.

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Tell us where you are and what you want to achieve. We’ll help you find what comes next.
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