From boat rentals to a travel brand people book directly.

Alipa connects travelers with boating experiences in Greece, bringing together more than 40 boat rental companies on one platform.

We built the brand identity, designed the booking experience, developed the marketing strategy, and managed advertising for the launch.

In its opening season, more than 400 boating experiences were purchased, most of them directly through the website without human contact.

Alipa needed to move beyond a standard boat rental service. The platform had to feel like a travel experience, with a character rooted in Greek maritime culture rather than a list of boats for hire.

It also had to work as a booking platform. Travelers from different backgrounds needed to explore experiences from more than 40 operators, plan their day at sea, and book on their own.

We built an identity drawn from Greek maritime culture, so Alipa reads as a travel brand rather than a rental listing. It also gives experiences from more than 40 operators one consistent look.

The website, built on Webflow, follows how travelers decide: browse experiences, review the details, and book with integrated Stripe payments. A Journal and SEO foundations help travelers find Alipa through search, while the marketing strategy and advertising brought them to the platform at launch.

In the opening season, more than 400 experiences were purchased, most of them without human contact.