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Real Estate

A million square meters, presented with precision.

Brand refresh and Webflow website for a European real estate developer with over 25 years and 1,000,000 m² of projects behind it.

  • 4

    weeks from first contact to launch, brand and website included.

  • 95

    mobile performance score on Google PageSpeed Insights.

  • 100

    accessibility score on Google Lighthouse.

  • 100

    SEO score on Google Lighthouse.

HCM homepage hero on desktop, introducing the real estate developer with a large image of one of its projects.

Overview / 01

A brand refresh and new website for a European real estate developer.

A long track record, ready for its next phase.

HCM is a European real estate developer with more than 25 years of experience and over 1,000,000 m² developed across commercial and residential projects.

We refined the brand identity and designed and developed a new website, so that HCM’s online presence matches the scale and standard of what it builds.

  • HCM homepage and company overview on mobile, introducing the developer’s experience and projects.
  • HCM contact form and company values section on mobile.
  • HCM projects section on desktop, showing a grid of developments with a call to action to get in touch.
  • HCM website on desktop, showing a section of brand messaging about the company’s approach to development.

Challenge / 02

Decades of work, presented without losing clarity.

A large portfolio, two kinds of client.

HCM’s online presence needed to reflect both its long track record and where the company is heading. The brand and website had to feel structured and professional, without becoming heavy or hard to use.

The portfolio was the other challenge. A large body of work had to be easy to browse for two different audiences, commercial and residential clients, each looking for something different.

  • HCM billboard mockup designed by VX.STUDIO, showing the brand identity applied to outdoor advertising.

Solution / 03

A grid-based identity and a Webflow website built around the projects.

Structure in the brand, clarity in the portfolio.

We refined the identity around a clean grid. It gives the brand the structure and precision people expect from a developer of HCM’s scale, while keeping it light and modern.

The website, built on Webflow, puts the projects at the center. Project galleries run through the CMS, so HCM can add new developments as they complete, and the structure keeps commercial and residential work easy to browse. SEO foundations support search visibility, while the values section and a clear contact path help clients understand who they’d be working with.

The identity extends to outdoor applications, so the brand reads the same on a billboard as it does online.

  • HCM website on mobile, designed and developed by VX.STUDIO.
  • HCM business cards designed by VX.STUDIO, showing the front with the logo and the back with contact details.
  • HCM billboard design applying the brand identity to outdoor advertising.
  • HCM homepage on desktop, introducing the real estate developer with a large project image.
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